Hello, I’m Alex.
I am senior motion designer at Vimeo. I design motion for digital products, using animation and prototyping to shape flows and bring clarity to complex experiences. My work integrates seamlessly into product design systems, making interfaces feel cohesive and fluid.


Vimeo Paid Ads
Striking the perfect balance between product authenticity and eye-catching visuals. The challenge was to highlight Vimeo’s features in a way that felt both true to the platform and engaging enough to capture attention in fast-paced digital spaces.

The campaign delivered clear messaging while maintaining a visually compelling aesthetic. 

The result? A high-performing ad series that not only drove engagement but also reinforced Vimeo’s brand as the go-to platform for video professionals. 





Credits:Design:
Vicky Chau
Gabe Towels

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