Reframe Conference
Reframe: Video Innovation Conference brought together creators, technologists, and industry leaders to explore the future of video. Our team developed a cohesive motion system and full event graphics package from ambient screens and session IDs to interstitial animations to establish a vibrant, modern, and unified visual language across the experience.
The motion design centers on smooth, fluid transitions elements that reveal and unfold organically, shifting in color and scale to evoke a sense of constant evolution and creativity. The result is a dynamic yet elegant system that reflects Vimeo’s spirit of innovation and adaptability, setting the tone for the entire conference environment.
Design: Derek Flynn
Motion: Alex Ohonovskyi
Check out the website: REFRAME
Ambience IDs Vibrant motion pieces designed to fill transitional moments between sessions. These IDs feature the Reframe logo in dynamic, flowing compositions that set the mood and maintain energy throughout the event. Two versions were created for the Main Stage:
Focus Stage Two Ambience IDs for the Focus Stage, each tuned to their environment’s tone and pace.
Speaker IntrosHigh-impact opening sequences crafted to introduce keynote speakers with energy and presence. These moments serve as visual highlights of the event bold yet elegant, combining rhythmic motion and color shifts to amplify anticipation.
Corridor Projection Walls Immersive large-scale animations mapped across corridor walls to transform transitional spaces. Visitors move through waves of shifting color lines and organic motion evoking a feeling of traveling through light and energy. The sequence also integrates Staff Pick videos, blending Vimeo’s creative legacy with a sensory, installation-like experience.
Social Media
Social assets created for Reframe, designed to extend the conference identity across feeds and formats. A modular motion system translated the event’s visual language into punchy, adaptable pieces optimized for reach, clarity, and consistency across platforms.