Retail Campaign
A clear, simple campaign that shows marketers and learning and development teams how they can use Vimeo’s core features in a practical way. I simplified the Vimeo UI to make it easy to understand at a glance, even for people who have never used the platform, while still keeping it recognizable as Vimeo. Interactivity, analytics, editing tools, and interactive polls are all presented in a clean, approachable format.The visuals combine minimal UI animation with in-house shoot footage and talking head material.
The overall direction is calm, modern, and easy to process,
letting the footage and the product features speak for themselves.
Design and Motion: Alex Ohonovskyi