Motion: Alex Ohonovskyi
A clear, simple campaign that shows marketers and learning and development teams how they can use Vimeo’s core features in a practical way. I simplified the Vimeo UI to make it easy to understand at a glance, even for people who have never used the platform, while still keeping it recognizable as Vimeo. Interactivity, analytics, editing tools, and interactive polls are all presented in a clean, approachable format.The visuals combine minimal UI animation with in-house shoot footage and talking head material.
The overall direction is calm, modern, and easy to process, letting the footage and the product features speak for themselves.
Markerers
A quick, clear walkthrough of how marketers can use Vimeo to create engaging campaigns with interactivity, analytics, and easy editing tools.
L&D
A straightforward look at how L&D teams can use Vimeo to build training content that is simple to follow, interactive, and easy to track.