Motion: Alex Ohonovskyi
Staff Pick Spotlight celebrates the creators behind Staff Picks at Vimeo — spotlighting their warmth, creativity, and individuality through a series of motion-driven visuals. The design combines a cozy, behind-the-scenes tone with snappy, attention-grabbing animation.
Beyond a single video, this project was built as a scalable motion system and toolkit a flexible set of templates and assets designed to streamline future episodes in the series. From UI moments to lower thirds and outros, every component was crafted to stay consistent, adaptable, and efficient for ongoing use across the campaign.
Opener
A fast, snappy opener blending quick BTS moments with playful motion. The refreshed Staff Pick logo anchors the sequence, adding a contemporary touch while preserving the familiar warmth of the brand.
Photocards Animation
A dynamic series of animated photocards that spotlight each creator with personality and flair playful movement, soft lighting, and texture bring them to life.
Lower Thirds
Clean and flexible lower-thirds built to maintain the project’s visual consistency.
UI Moments
Snappy UI animations that make the experience feel connected to Vimeo’s ecosystem. Subtle transitions and branded motion behaviors give a sense of polish and familiarity.
Outros
A wrap-up animation that mirrors the intro’s rhythm but connects back to Vimeo’s ecosystem.