Staff Pick Spotlight
Staff Pick Spotlight celebrates the creators behind Staff Picks at Vimeo — spotlighting their warmth, creativity, and individuality through a series of motion-driven visuals. The design combines a cozy, behind-the-scenes tone with snappy, attention-grabbing animation.
Beyond a single video, this project was built as a scalable motion system and toolkit a flexible set of templates and assets designed to streamline future episodes in the series. From UI moments to lower thirds and outros, every component was crafted to stay consistent, adaptable, and efficient for ongoing use across the campaign.
Design: Vicky Chau
Motion: Alex Ohonovskyi
OpenerA fast, snappy opener blending quick BTS moments with playful motion.
The refreshed Staff Pick logo anchors the sequence, adding
a contemporary touch while preserving the familiar warmth of the brand
PhotocardsA dynamic series of animated photocards that spotlight each creator
with personality and flair playful movement, soft lighting,
and texture bring them to life.
Lower thirdsClean and flexible lower-thirds built to maintain the project’s
visual consistency.
UI ExpressionsSnappy UI animations that make the experience feel connected
to Vimeo’s ecosystem. Subtle transitions and branded motion
behaviors give a sense of polish and familiarity.
OutroA wrap-up animation that mirrors the intro’s rhythm but connects
back to Vimeo’s ecosystem.