Motion: Alex Ohonovskyi
This sizzle video was part of a larger Vimeo AI translations campaign aimed at introducing the new real-time translation feature. The challenge was to communicate a complex, technical idea in a way that felt simple, intuitive, and visually engaging. Through the right balance of abstraction and product clarity, the motion design highlights how the technology works without feeling overly instructional.
A blend of soft gradients, subtle 3D elements, and clean UI moments created a sense of depth and sophistication while keeping the focus on clarity and usability. The campaign system included web animations, emails, and social assets, all unified through consistent visual language and motion behavior that reinforced Vimeo’s modern, accessible brand tone
Check out the website: AI Translations
Title Animation
A subtle 3D title rotation adds depth and refinement — turning a simple opener into something more dimensional and eye-catching while staying clean and minimal.
Gradient Accents
Soft gradients introduce a gentle pop of color into an otherwise monochromatic palette, tying the piece back to Vimeo’s AI color language and giving the visuals a balanced vibrancy.
Campaign Extensions
Additional assets were created for emails, social, and pendo pop-ups, featuring real product UI to extend the motion system consistently across platforms.